Sometimes u look around and u will learn most important business lessons. Somethings are not really taught in class. Yesteray I was roaming in a Mumbai Mall.Was feeling hungry so decided to take a bite. Saw McD and Subway. McD had a waiting for approx 5 min and noone was their at the Subway counter.I had never tastes Subway food so decided to order their “value meal” instead of McD. As expected all their value meals were touching the roof. For a Veggie it did not have many options (error 1) . So took a veggie delight value meal
. And was in for my first shock.. This so called burger (or is it called a 6″) did not have any burger in it. I pay 85 bucks to get a vegeatable salad
. forgot the most irritating part.. It is a takeaway joint so i expect that i just mention my order and voila everything should be ready in matter in minutes …but nooooo they believe that ppl here are too finicky about how their 6″ inch
is to be made.
So the questionaire starts.
1) Brown or White bread (huh!!!! i have no idea what a brown bread is)
2) Mayoneese or Cheese (anything … look at me do i look a person who is weight conscious btw i am of the skinny kind)
3) Cookie or Lays Chips (never had a cookie so cookie)
4) Single layered choclate or double layered
5) Mustard in ur 6″
6) Ice in ur Pepsi (ughhhhhhhh…..)
at last after 5 mins of this and that i got my 6″ delite.. (what delight)
Food Review
As i said no burger in my 6″ delite (apparently u need to pay 20bucks more to get a small allu layer WOW..) so not at all filling. The so called cookie was soggy.. god knows how many days before they had made it. Pepsi was not that chilled even with Ice (i simply love McD coke really gives me the kicks)
Moral
Look at McD business model.. 2 min flat and ur order is in ur hand. that what i call fast food. They have catered for all classes and the masses.. they have burgers ranging from Rs20 to Rs60 have a large variety of Veg food and the Coke is gr8. They simply adapted themselves to the Indian envoirment but unfortunately Subway treats us the same as their US customers. Thats why u see a 5 min waitup line at McD and no one on Subway..
P.S -> Even KFC who are basically realted to Non-Veg food have introduced Veg menu in India. Have not tried their but someday will do that and post my experiences

This is not related to mac d or subway experiences..but bout fast food in general..Recently saw this documentary called Super Size Me..made by an american chap..he did a study wherein he ate all his meals at mac d for 30 days…he travelled across america and ate food at various mac d’s.Result-His cholestrol shot up,lost his sex drive and he had all sorts of health probs…This was his experiment on the bad effects of fast food…I know anybody who has fast food 3 times a day for 30 days will have probs,but there are people who do this…especially americans…I knew Mac D was big but didnt realise the magnitude till coming here….any mac d is full on any given time of the day….and mostly kids…
Comment by ruhee — May 31, 2005 @ 10:57 am